Key Responsibilities:
– Marketing Strategy: Develop and execute retail-focused marketing strategies to drive sales, customer acquisition, and brand awareness.
– Digital Marketing: Manage and execute digital marketing campaigns across social media, email, search engine optimization (SEO), and paid advertising (Google Ads, Facebook Ads).
– Content Creation: Create engaging content (blog posts, social media posts, email newsletters) that showcases our software’s benefits and value proposition for retail businesses.
– Retail Partnerships: Collaborate with retail associations, partners, and resellers to promote our software and drive sales.
– Market Research: Conduct market research to stay up-to-date on retail industry trends, competitor analysis, and customer needs.
– Analytics and Reporting: Track and analyze campaign performance, providing data-driven insights to optimize marketing strategies.
– Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and maximize impact.
Requirements:
– Experience: 2-5 years of marketing experience, preferably in retail or digital software marketing.
– Digital Marketing Skills: Proficiency in digital marketing channels (social media, email, SEO, paid advertising).
– Content Creation: Excellent writing and content creation skills.
– Analytical Skills: Ability to analyze data and provide actionable insights.
– Communication Skills: Strong communication and collaboration skills.
Preferred Qualifications:
– Retail Industry Knowledge: Familiarity with the retail industry and its challenges.
– Software Marketing Experience: Experience marketing software solutions to businesses.
– Certifications: Digital marketing certifications (Google Analytics, HubSpot, etc.) are a plus.
What We Offer:
– Competitive salary and benefits package
– Opportunities for career growth and development
– Collaborative and dynamic work environment
– Flexible work arrangements
If you are passionate about retail marketing and digital software, we’d love to hear from you! Apply now to join our team!